The HMW Process

"How might we better create a way for my sister to live out a healthier lifestyle?"

This has been the overarching idea since getting to the root cause of why my sister wants to live out a healthier lifestyle. Had she said "I want to be healthier because I want to lose 5 pounds" I feel like my work may take a whole different direction and potentially be much easier. But, alas, it is never that easy. 

The process of getting to some more tangible, concept ideas really heavily relied on the HMW process. The "How Might We" process is not necessarily a silver silver bullet solution, it often does not even take the shape of a solution or concept at all, but it nails down the needs we are trying to address in more of a concrete way.

So instead of saying "sow might we better create a way for my sister to live out a healthier lifestyle?" we could shift that to:

"How might we have less leftover ingredients Carolina might not have any use of, while still getting her to try new things recipes?

The concept that comes along with this is that of getting her to try a meal delivery service. This will be the first concept prototype, but instead of actually getting her to order a meal, I will sort of recreate the experience in a low fidelity way so as to test with low risk.

Another, more concrete, yet still a bit abstract HMW statement could be:
"How do we get Carolina more excited when it comes to trying new recipes"

My sister has two main hesitations: one is getting her hands dirty in the kitchen, and the other is trying foods outside her regular scope. To address the former, I feel that the meal delivery service might be a good place to begin. Pre-cut, pre-measured, and for the most part, pre-mixed ingredients could make for an easier and less traumatizing experience in the kitchen.

The former, getting her to venture outside of her regular scope of foods and try some new options, that one will take a bit more creativity, research, and thought.

 

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One last thing: I got a pretty interesting insight from her the other day. She said that if there's a lot of evidence, some sort of article or documentary of some sort that explains the downsides to eating some sort of food, she feels heavily influenced by that. Unlike me, after watching Super Size me and learning about "pink slime" I'm pretty sure I just wanted some chicken nuggets from McDonald's... but alas, I am the furthest thing from a picky eater... sometimes to a fault. 

Luciana Rodrigues