JUST
While working with a social entrepreneurship startup in Austin, TX, I was in charge of designing various materials that were used in a program to help support immigrant business women. This program, JUST, focused on working with women from Central and South America by providing them with a micro-loan of anywhere from $500 to $1500 dollars, creating groups where we were able to both learn more about their pain points, as well as create support for them in running their businesses.
These weekly meetings were incredibly useful for me. I was able to learn from the women we were designing materials for, first hand, what sorts of skills, hardships, and various needs they felt would be most helpful for them. We ended up working on, and constantly iterating on, a material booklet we called "El Libro."
These are just a few examples of materials I created based on needs we would hear during these weekly meetings: